by Catherine Yaffe | General
Do you ever find yourself getting lost in YouTube Tutorials? Bit of a course junkie? Looking for a better way to build and grow your business online? That’s why I wrote Digital Marketing Made Easy I’ve worked in the Digital industry for over a decade and...
by Catherine Yaffe | General
This is me, in early March 2019 – 3 days after my first book ‘Digital Marketing Made Easy’ was released. I wasn’t supposed to ‘speak’ at the event, and it wasn’t really a speaking engagement. I was attending an event for Women...
by Catherine Yaffe | General
Forget your target market Who DON’T you want to work with? “There is nothing worse than arriving at your desk on a morning knowing that you have a monotonous or tedious day of work ahead. I knew for sure that I didn’t want to work with anyone that would drain me of...
by Catherine Yaffe | General
Research is valuable Here’s a brief look at how to research and find your tribe. “I had what I thought was a brilliant idea for a business — how to get free PR. Based on my years as a freelance journalist and business magazine editor I know that editors and...
by Catherine Yaffe | General
I hear so many people banging on about Sales Funnels, but no one seems to be talking about WHY your need one in your business. Simply put, if you tired of Inconsistent revenue streams Feast or Famine months Unreliable income sources Sending out proposals and hearing...
by Catherine Yaffe | General
Does it seem strange to you to set goals for your Content Marketing? If you’re a small business owner then maybe you’ll feel the constant pressure of trying to churn out content every week, month and see very little return so chances are you’ve given...
