by Catherine Yaffe | Structure
Have you ever started to write something then hit delete cos you’re not happy with it? Does a blank page scare the pants off you? Feel overwhelmed and think you have nothing to say? It’s easy to be put off when you first start out, but believe me when I...
by Catherine Yaffe | Structure
Read this post if: you’re just starting your media journey and you’re looking for exposure in local newspapers or business magazines. What are the ingredients of a good story? If you’re looking to attract media attention for your business (and who...
by Catherine Yaffe | Structure
Read this post if: you’re looking to write for magazines So you’re thinking of writing for a magazine? How fabulous will you feel to see your name and story in print? Before you start there are a few fundamental facts that you need to know about writing...
by Catherine Yaffe | General, How to, Structure
You have a great idea for a business article. You’ve checked and double checked the content, spelling and grammar. You’re about to send it to the editor. BUT WAIT! Have you checked you’re not making a massive mistake by including something that...
