Using a variety of media techniques is essential in any marketing mix, but do you know what’s available to you and what it all means?
In this blog post we look at the main 4 that dominate the online world; earned, owned, shared and paid.
Earned media can be editorial coverage in print and online. It could be reviews and ratings, comments from your social media activity or blogger and influencer relations work. PR agencies have dominated in this field for a long time but there is no reason why you can’t do this yourself. No one knows your business better than you, and journalists / editors are looking more at the source story than through a 3rd party. Imagine if you wrote an article and it was published on The Guardian news network. The reach and social shares as a result would be known as earned media.
When your company creates and hosts it’s own content, you have total control over it. This is anything from your website, social media posts to eBooks and downloadable tips sheets. Since you have complete control over it, you can use it to interact with your target audience, and engage more deeply with them.
Social Media is king here! From Twitter, Facebook, Instagram, Linkedin, Snapchat – whatever, this is where you are communicating with your audience. Ideally they’ll be giving ideas and feedback, having conversations in shared communities and be building deeper relationships that will turn into know, like and trust.
Traditionally paid media would have been print advertising in publications. Of course we now have Google Adwords, Facebook ads as well as sponsored tweets and paid placements in online magazines with an editorial look and focus.
Is your business media ready? >>>>>Click here<<<< to take advantage of our free offer throughout March 2017.