Before we delve straight into how to install a Facebook Pixel let’s take a look at what it is and why you should be installing it in the first place!
A Facebook Pixel is a powerful piece of code similar to Google Analytics. Click To Tweet If you’re using Facebook Ads in your business then it is worthwhile adding as it will give you a more detailed breakdown of what happens on your website once someone has clicked your ad and left Facebook.
It is basically an analytics tool that measures how effective your Facebook Ads are. If you install it on your website you can track every visitors interactions after they have clicked your advert.
Let’s say for example you run an eCommerce site, and advertise your products on Facebook. As soon as someone takes an action |(such as a purchase), the pixel will trigger and report the action in Facebook Ads manager. This allows you to see if they completed the desired action for which the advert was intended.
It isn’t restricted to eCommerce sites though. You can also track such things as sign up form completion, content views, website searches etc.
Want to know more? Follow the link below to see a complete walk through of how to install the code using a WordPress website.
If you’re new to Facebook pixels then no doubt there’s a steep learning curve, but it’s worth the time invested in learning all the tips and tricks to enable you to run ads that deliver accurate results, using a budget that’s more cost effective.
Just a final note on this, and it’s something I touch on at the end of the video.
Facebook have announced that they’re introducing a 1st party pixel. What the actual?
Here’s what you need to know…
– Facebook currently uses what is called a “third party pixel” – it’s 3rd party because it’s from Facebook going on YOUR site, meaning Facebook is the third party.
– 3rd party ad blockers/pixel/tracking blockers are happening.
– Facebook doesn’t want us (advertisers) to be impacted by the ad/pixel/tracking blocking.
– To combat this, Facebook is migrating to a FIRST PARTY pixel – meaning the pixel is considered based/native from your website, NOT triggering ad/pixel/tracking blockers!!!!
YOU DO NOT NEED TO DO ANYTHING! I’m sure more updates will be published, and I’ll keep you up to date with what’s happening in the monthly Digital Digest Bulletin. Sign up if you’re haven’t already 🤓
Looking for help with your Facebook Ads? Book a free call with me for a 1:1 tutorial.
Want more like this? Join the Facebook Group ‘Digital Marketing Made Easy‘ for weekly Masterclasses, 2 minute tips and lots more.