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This came to my attention the other day from The Poke¬†(c’mon, we’ve all wasted time there!).

Unreadable coffee publicityI’ve heard of undrinkable coffee, but unreadable coffee? Who said there’s no such thing as bad publicity? I’m not so sure that this works in their favour to be honest, but if you look at the social media shares, it’s pretty far reaching – 7.9k shares on Facebook alone. The only problem with this is that no one can tell you what the business name is!

From a PR point of view, this only really made the news for the negative connotations, and the owners comments about prices don’t really help! It could have been handled so much better. When negative PR strikes, don’t hide from it – journalists will just hound you for a comment. If you do receive that call, don’t respond immediately. Instead, buy yourself some time, say you need to check some facts before commenting and promise the journalist that you will call them back in 5 minutes. This will allow you to gather your thoughts and reply with a measured response.

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