by Catherine Yaffe | General, How to
If you missed the first blog in this series, you can read it here – Is your business media ready? So your social media profiles are all set up, and may have been running for a while but engagement is low and you’re not really seeing a return on the time...
by Catherine Yaffe | Downloads, General, How to
Read this post if: you’re curious about reaching out to editors and journalists. One of the most important aspects of pitching to editors is building a relationship with them. It’s much easier to connect with key editors and journalists via social media...
by Catherine Yaffe | How to
Guest blogging was something that came on my radar a few years ago. The concept is simple, you write a blog for someone else, they publish it, both of you share it and promote the heck out of it over social media and you both benefit from lots of lovely inbound links,...
by Catherine Yaffe | Structure
Read this post if: you’re just starting your media journey and you’re looking for exposure in local newspapers or business magazines. What are the ingredients of a good story? If you’re looking to attract media attention for your business (and who...
