by Catherine Yaffe | General, How to
Are you still sending out press releases and waiting for the media to publish your story? With thanks to social media, the PR game has changed, and not only is it no longer necessary to send out random press releases, you can contact journalists directly using Twitter...
by Catherine Yaffe | General, How to
If you missed the first blog in this series, you can read it here – Is your business media ready? So your social media profiles are all set up, and may have been running for a while but engagement is low and you’re not really seeing a return on the time...
by Catherine Yaffe | Downloads, General, How to
Read this post if: you’re curious about reaching out to editors and journalists. One of the most important aspects of pitching to editors is building a relationship with them. It’s much easier to connect with key editors and journalists via social media...
