by Catherine Yaffe | How to
Although online news / magazine sites are updated constantly with new content, features in glossy magazines are planned months in advance. As a general rule, magazines such as Elle, Cosmopolitan and Glamour all work to a 3 month publication deadline. So for example,...
by Catherine Yaffe | General, How to
If you missed the first blog in this series, you can read it here – Is your business media ready? So your social media profiles are all set up, and may have been running for a while but engagement is low and you’re not really seeing a return on the time...
by Catherine Yaffe | How to
Guest blogging was something that came on my radar a few years ago. The concept is simple, you write a blog for someone else, they publish it, both of you share it and promote the heck out of it over social media and you both benefit from lots of lovely inbound links,...
by Catherine Yaffe | Structure
Have you ever started to write something then hit delete cos you’re not happy with it? Does a blank page scare the pants off you? Feel overwhelmed and think you have nothing to say? It’s easy to be put off when you first start out, but believe me when I...
by Catherine Yaffe | Structure
Read this post if: you’re looking to write for magazines So you’re thinking of writing for a magazine? How fabulous will you feel to see your name and story in print? Before you start there are a few fundamental facts that you need to know about writing...