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Understanding News and Content Values

Understanding News and Content Values

Read this post if: you’re just starting your media journey and you’re looking for exposure in local newspapers or business magazines. What are the ingredients of a good story? If you’re looking to attract media attention for your business (and who...
How to gain expert status in the media

How to gain expert status in the media

Do you want to be the one that the media calls for your opinion on something that’s happening in the news related to your industry? (See? Martin of Money Saving fame). Wouldn’t it be nice to have a regular slot on ‘This Morning’ or similar?...