by Catherine Yaffe | How to
Guest blogging was something that came on my radar a few years ago. The concept is simple, you write a blog for someone else, they publish it, both of you share it and promote the heck out of it over social media and you both benefit from lots of lovely inbound links,...
by Catherine Yaffe | Structure
Have you ever started to write something then hit delete cos you’re not happy with it? Does a blank page scare the pants off you? Feel overwhelmed and think you have nothing to say? It’s easy to be put off when you first start out, but believe me when I...
by Catherine Yaffe | General, How to, Structure
You have a great idea for a business article. You’ve checked and double checked the content, spelling and grammar. You’re about to send it to the editor. BUT WAIT! Have you checked you’re not making a massive mistake by including something that...
by Catherine Yaffe | Downloads, How to
As a business owner you have lots of stuff to do on a daily basis and finding time to write seems impossible. But if you want to write an article that’s worth publishing, believe me – you can! It all comes down to organising yourself and your thoughts....
by Catherine Yaffe | General, How to
Read this post if: you’re about to send press release, or if you’re unsure if the content is what editors are looking for. What have you got to say that’s interesting and newsworthy? Have you just launched a new website? Perhaps you’ve just...
