by Catherine Yaffe | Downloads, How to
You’ve spent hours crafting the perfect blog post. You’re super proud of what you’ve written and can’t wait to share it with the world. You just know it’s going to be an epic blog post that will drive traffic and convert into paying...
by Catherine Yaffe | General, How to
If you missed the first blog in this series, you can read it here – Is your business media ready? So your social media profiles are all set up, and may have been running for a while but engagement is low and you’re not really seeing a return on the time...
by Catherine Yaffe | Downloads, General, How to
Read this post if: you’re curious about reaching out to editors and journalists. One of the most important aspects of pitching to editors is building a relationship with them. It’s much easier to connect with key editors and journalists via social media...
by Catherine Yaffe | How to
Guest blogging was something that came on my radar a few years ago. The concept is simple, you write a blog for someone else, they publish it, both of you share it and promote the heck out of it over social media and you both benefit from lots of lovely inbound links,...
by Catherine Yaffe | Structure
Have you ever started to write something then hit delete cos you’re not happy with it? Does a blank page scare the pants off you? Feel overwhelmed and think you have nothing to say? It’s easy to be put off when you first start out, but believe me when I...
