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Forget your target market

 

Who DON’T you want to work with?

“There is nothing worse than arriving at your desk on a morning knowing that you have a monotonous or tedious day of work ahead. I knew for sure that I didn’t want to work with anyone that would drain me of energy and creativity.”

From experience, and as someone who has been self-employed for 10 years I know I’ve often fallen for ‘chasing the money’ and taken on work because I needed to, not because I wanted to. And it’s hard when you have bills and a mortgage to pay. Keeping cash flow steady and consistent is a challenge in itself. But I recognised that certain types of work weren’t good for me, mentally or health wise and I certainly wasn’t producing my best results when I did them.

For years I provided a managed social media service — creating content and posting it across various channels on behalf of the client. It was the most unrewarding, soul sucking work I have ever done. And you get no recognition — except from your client maybe. You’re hidden behind your keyboard whilst the client takes all the glory, and inevitably the financial rewards which are often greater than what you’re charging.

Those days were gone for me, I was confident enough to turn business away if it didn’t inspire me.

Be bold, know who you DON’T want to work with from the outset of your business and don’t be afraid to turn work away if it doesn’t fit. Click To Tweet

Action Steps

  • Be honest with yourself and only do work that inspires you
  • Plan your cashflow accordingly, charge higher prices to those you chose to work with
  • Don’t be afraid to say No if you don’t think it’s a good fit
  • Believe in yourself and your abilities

Extract taken from my new book ‘Digital Marketing Made Easy’

Find out more here https://goo.gl/ho8as4